Branded Content Policies

Branded content on Pages is only allowed from Verified Pages on Risole Business Social Initiative (BSI) and must adhere to the following policies. Branded content on Pages is defined as content originating from a Page owner that features third party products, brands, or sponsors that are different from the Page owner. When posting non-prohibited branded content integrations, Pages must use the Branded Content tool to tag the featured third party product, brand, or sponsor.

Verified Pages (with the blue badge) posting branded content must comply with the following:

  1. Don't include pre, mid or post-roll ads in videos.
  2. Don't include banner ads in videos or images.
  3. Don't include third party products, brands or sponsors within your Page's cover photo or profile picture.
  4. Don't include title cards within a video's first three seconds. Interstitial ad cards outside of a video's first three seconds, such as mid cards or end cards, must not persist for longer than five consecutive seconds and must be tagged appropriately using the Branded Content tool.
  5. Don't include graphical overlays, logos or watermarks within a video's first three seconds. Graphical overlays, logos or watermarks included outside of a video's first three seconds must be tagged appropriately using the Branded Content tool. Ad elements and logos included in videos by virtue of being recorded during the subject matter's filming, such as stadium signage in sports related content, do not need to be tagged.
  6. Graphical overlays, logos or watermarks included on image content must be tagged appropriately using the Branded Content tool.
  7. Promotions, such as sweepstakes or giveaways, must be tagged appropriately using the Branded Content tool and must comply with section III. E. of the Risole Business Social Initiative (BSI) Pages Terms.
  8. Third party images or videos promoting brands, products or sponsors that are unassociated with your Page, such as full-length third party video commercials, must be tagged appropriately using the Branded Content tool.
  9. Product placement in images or videos must be tagged appropriately using the Branded Content tool.
  10. Page posts clearly disclosed as being sponsored or provided by a third party, such as self-disclosure within a post's text, must be tagged appropriately using the Branded Content tool.